Decode Online Gold Jewellery Shopping


Gold is the ultimate luxury that will stay with you for a lifetime, and the best thing about pure gold jewellery is that it doesn’t lose its charm or value with time. Solid gold jewellery is not just for a lifetime, it may also be passed on to further generations. Therefore, it is important for you to educate yourself about gold and make an informed decision about the standards of gold, making charges, and the best place to buy from.

Follow this guide to educate yourself about gold before making a purchase…

Is the Gold Pure?


The purity of gold is measured in Carats (or Karats) and the weight is measured in Grams. To ensure the authenticity of the gold the government has now made it mandatory for jewellers to trade hallmarked gold with the Carat value stamped on it.

The most important thing to do when buying gold is to check its hallmark. The hallmark stamped on the gold guarantees metal purity and helps in identifying its purity. In order to prevent hallmarking of substandard gold jewellery, The Bureau of Indian Standards has made it compulsory to have a proper BIS mark. So when buying gold jewellery it is important for shoppers to check for 5 compulsory hallmarks –

  • The standard BIS Hallmark
  • Purity grade showing how pure the gold is
  • Logo of the hallmarking centre
  • Year of hallmarking
  • Jeweller identification mark

As a shopper, you have to be careful to check out all the hallmarks on the jewellery that you are buying. Apart from that, be careful if it is 24Ct gold or 18Ct gold or 14 Ct gold. 24Ct gold is 100% gold and 18Ct means 18 part gold mixed with other metal. Don’t just go with jewellery because of the cost.

Gold Rates

The prices of gold keep fluctuating in the market and one of the main reasons is the decline of the rupee value against the US dollar. There has been a lot of fluctuation in gold rate in June. Currently, 24 Ct gold is priced at Rs. 2835/gm. The rates can further go down depending on the purity of the metal (22 Cr gold is priced at Rs. 2651/gm). Apart from the standard rate, jewellers also impose making charges.

Gold Making Charges

Making charge is the value charged by jewellers for the labour and hard work invested in preparing the jewellery. The making charge is fixed by the jeweller and it can go vary depending on their brand value. While there is no standard making charge, the making charge goes up depending on the complexity of the design.
Gold making charges imposed by jewellers differ depending on the designs and the make of the jewellery. The prices go up if the selected design is complex and the use of gemstones in the jewellery can further increase the charges. However, one good thing about gold is that it is reusable. This means that you can use the gold you already have and pay a little extra to buy new gold.

Use the code MAKING50 to get 50% OFF on your gold making charges.

Handmade VS Machine-Modeled: What Should you Choose When Buying Gold?


Image Credit: Itinari

When looking for gold jewellery, there is a very good chance that you may have come across the terms handmade and machine-made. Handmade jewellery is specially crafted according to your requirements. It guarantees that the piece of jewellery is made on order and unique in nature. Machine-made jewellery is mass-created by a pre-set machine.

An advantage handmade is the higher quality as compared to the machine-made jewellery. Bigger retailers usually focus more on their masses so their primary concentration lies in benefiting from machine-made jewellery.

Tips to Follow When Buying Gold

  • The thumb rule to be followed when buying gold is to check the BSI mark. Ask the jeweller for purity certificate.
  • Always visit a trusted jeweller to ensure authenticity.
  • If you are purchasing gold online, make sure that you are transacting with a reputed brand and have a return policy in case you don’t like the delivered product.
  • Instead of buying gold in bulk, buy small amounts of it at regular intervals so it doesn’t seem like a burden.

So the next time you are out purchasing gold jewellery, make sure that you check on the quality of the metal and the making charges. Follow our tips when purchasing gold online. Moreover, With a horizon of options to choose from and tentative offers to buy, Candere offers friendly policies to make your shopping experience smooth and satisfactory.

Featured Image Credit: Money Crashers

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